2.1 Explain the importance of defining target markets to the development and achievement of the marketing strategy. Identifying a target market helps your company develop effective marketing communication strategies. A target market is a set of individuals sharing similar needs or characteristics that your company hopes to serve. These individuals are usually the end users most likely to purchase your product. Determining Your Target Market … Continue reading Unit 4. 2 Understand how market segmentation

1.1 Explain how organisations develop marketing strategies. Over the past few years, strategic marketing has becoming increasingly popular within organisations. Yet, as some confusion still exists with regards to what exactly strategic marketing is and the role it plays in organisations, this blog will explain all you need to know. What is strategic marketing? Strategic marketing is a method through which an organisation differentiates itself from its competition … Continue reading Unit 4. 1 digital marketing plans

Unit 13.3 Understand the use of promotional campaigns on social networking sites. Creating a good campaign is really important and really difficult but nobody said that is impossible. Everything what we should know is what we want to create, when, where and how. Then we should define every step of our campaign and after that we should just start it. Of course we should consider every … Continue reading Unit 13.3

U 01 Understanding the creative media industry Creative media industry Introduction Nowadays creative media industry is almost everywhere, especially it is associated with television, computers, tablets and smartphones. In short with everything what can cause interactions with people. Founders tries to create newer designs, methods and techniques in order to improve experiences in this area but let’s take a look deeper about creative media industry. 1.1 … Continue reading Unit 1

Unit 5.1 Why organisations use project management Mariusz SobczykUncategorized  10th Jan 2019 12 Minutes At the beginning I would like to say that in different sources we can find different principles of project management but some of them are the same everywhere. Project management is really important and it can save you a lot of costs and time. This report will demonstrate the importance of a good project … Continue reading Unit 5.1

Unit 5.2 How to set up projects. When we want to set up project we also should consider a few things. Here are also a lot of things to consider but when we do it, it can be helpful for our project and finally for us. Everybody would like to save time and money so let’s take a look how can we do it. Image source: https://hackernoon.com/how-to-build-a-project-management-organization-in-90-days-783b907f4a12 … Continue reading Unit 5.2

8. Designing an effective web based user experience ‘Experience’ – this word is probably important in every way of life also when we want to create a web page. It is simple to understand because try to imagine what is better for you and for potential customers – simple web page or complex web page? The answer is obvious. If you want to create a really … Continue reading 8.1

8.2 Optimize website user experience Nowadays we can find countless numbers of web pages but there are still minority of good web pages. Fortunately the situation is changing and year by year. Good web page is associated with good experience and of course bad web page is associated with bad experience. Everybody want to create a good web page and everybody would like good experience on … Continue reading 8.2

Unit 13.1 Principal of Social Media Advertising and Promotion Currently digital vouchers are quite popular. In the past times people used paper vouchers which still exist but using digital vouchers is faster and easier. More and more people use smartphones to do almost everything there so it is good to create digital vouchers and put them online. Like I said it easy and fast to find … Continue reading Unit 13.1

UNIT 15.1 CREATE STRUCTURES AND STYLES AND PRODUCE A WEBSITE Uncategorized This unit explores methods provided in the form of a written report to demonstrate the ways to understand the common principles of website software. From web layout to understadnig file types, each element will be explained in detail to allow full undersanding of all aspects. 1.1 Determine what website content and layout will be needed … Continue reading Unit 15